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called a halt earlier, and before certain evil excres- cences of the saloon business had reached a degree of flagrant offensiveness, the moral affect of their action would have been greater. But such action would hardly be in consonance with the usual course of reform in matters of business. Nor have we far to go in search of analogies. Who thought of reform in the manage- ment of the life insurance business until the actions of the managers of these great corporations became so foul that the stench of them reached the heavens and floated over the land? Who suggested reform in the meat packing business, until those in charge allowed it to become so rotten that when the lid was taken off it turned the stomachs of the people, both physically and morally? Who proposed a curb on the rapacity of the predatory corporations of the type popularly and vaguely described as trusts, until their practices became intolerable ? And if they reformed without ex- ternal compulsion, was it from an awakening of moral consciousness or rather from considerations of business policy ? 57 The Rule of "Not Too Much." So, I say, while the brewers might have made them- selves moral heroes by starting reforms before busi- ness considerations compelled them, it was hardly in human nature to expect such an exhibition of moral